What is SEO? Features and benefits

SEO SEO (Search Engine Optimization) are actions aimed at improving the position of the website in the search engine results in terms of selling queries. The ultimate goal of search engine optimization is to attract as many targeted visitors as possible and convert them into the customers of the business promoted. SEO is one of the most cost-effective online marketing tools. But today a set of tools and techniques to attract potential buyers of goods and services is chosen more often.

  • Low cost

    In the early stage of SEO, the cost of one visitor may be comparable to the cost of a visitor in contextual advertising, but over time this price falls and becomes much lower.

  • High conversion

    Many people have heard and know that search engine traffic is more motivated, it is converted into buyers much better than, for example, traffic from contextual ads. Simply put, from 100 visitors coming from a search engine 20 will become buyers, and as for the contextual advertising channel, only 10 will become buyers.

  • Extended coverage

    When promoting any pages for specific queries, there are often related LF keywords, which attract traffic to the website. This phenomenon is called the “long tail”. These related queries can be specified only once, but there may be thousands of them or even more.

How do we promote websites?

1

Technical basis

First, we set up all technical aspects to make the website work quickly, reliably and correctly in terms of search engines: we remove code errors, set up the necessary redirects, add a site map, optimize the speed of operation, etc.

2

Semantic database

We form the semantic kernel, distribute queries on web pages, add all the necessary meta tags, select the best names of the menu items in terms of SEO, rewrite the NC file taking the keywords into account, and write useful texts.

3

Optimal structure

If you want to improve your site`s navigation, you need to explore the structure of categories and sub-categories properly. For example, the site is dedicated to the sale of cottage equipment and there is a new sub-category, i.e. “Fuel briquettes”. It would be illogical to put it in the category “Equipment”, but it is correct to make it a separate menu item or put it in the category “Ignition equipment”.

4

Relevant content

In order to promote your website to the top, you need to give the most complete answer to the user`s query, thus, the search engine will perceive our site as a relevant one. Often, good texts are not enough, so you need to use a wider range of rich content to attract the attention of visitors and decide his or her issue in full as soon as possible.

5

Usability testing

We remove all interface errors that hinder conversion. For example, when ordering on the site, there may be a lot of extra fields to fill that scares the user. Or the button to select the method of payment is barely visible, etc. That is you can bring a lot of visitors to the site, but they will not be converted into buyers, if you do not remove usability problems.

6

Regular analytics

The analysis of the main metrics of the site. In order to ensure the correct choice of promotion strategy, we regularly analyze the site statistics, i.e. how many visitors become buyers, the percentage of failures of promoted pages, statistics of sales funnel, etc. If we reveal some features of visitor behavior or errors on the site, we correct the process of promotion or strategy at all.

Cases

  • Number of website visitors (2022)
    103к
    Jan.
    126к
    Feb.
    162к
    Mar.
    179к
    Apr.
    165к
    May
    159к
    Jun.
    175к
    Jul.
    177к
    Aug.
    219к
    Sep.
    205к
    Oct.
    204к
    Nov.
    190к
    Dec.
    Online auto tuning store
    ROI=178%

    Region France

    Category Auto parts for tuning

    Period 11 months

    Positions in search Y G
    tuning peugeot 10 5
    buy turbine for peugeot 1 1
    clutch for peugeot price 5 2
    turbo kit for peugiot 1 1
    subframe for peugeot 2 1
    • Traffic growth146%
    • Sales growth161%
    • Failures-50%
    • ROI178%
    • Economy20%
  • Number of website visitors (2022)
    614
    Jan.
    988
    Feb.
    1820
    Mar.
    2156
    Apr.
    1917
    May.
    1765
    Jun.
    1241
    Jul.
    1410
    Aug.
    1398
    Sep.
    1595
    Oct.
    1550
    Nov.
    1811
    Dec.
    LCS installation services website
    ROI=144%

    Region Paris

    Category Mounting of SCS and LAN

    Period 12 months

    Positions in search Y G
    installation of low-current systems 1 1
    low current systems 2 10
    LCS installation 5 3
    types of low-current systems 2 1
    installation of computer networks 1 1
    • Traffic growth209%
    • Sales growth192%
    • Failures-26%
    • ROI144%
    • Economy27%
  • Number of website visitors (2022)
    8,6к
    Jan.
    10,8к
    Feb.
    10,9к
    Mar.
    13,2к
    Apr.
    13,2к
    May
    14,4к
    Jun.
    16к
    Jul.
    16к
    Aug.
    17,1к
    Sep.
    17,3к
    Oct.
    16,9к
    Nov.
    13,1к
    Dec.
    Sale of plastic windows
    ROI=164%

    Region Paris

    Category Plastic windows

    Period 8 months

    Positions in search Y G
    plastic windows cost calculation online 2 4
    plastic windows sizes and prices calculator 4 5
    online calculator for plastic windows 1 5
    plastic windows rehau official site moscow 6 6
    cost of plastic windows per m2 1 1
    • Traffic growth159%
    • Sales growth184%
    • Failures-11%
    • ROI164%
    • Economy19%

Pay scheme

Service packages

  • Monthly fee

    The customer pays monthly fee – it is the most popular pay scheme

  • Traffic payment

    The customer pays for targeted visitors, who came to the site from search engines

  • Hourly pay

    The customer pays for a certain amount of work on the promotion of the website

  • Separate budget

    A fixed amount for agency services and separate payment for tools

Separate services

  • Technical audit

    Formation of a detailed list of recommendations on all technical aspects

  • External link audit

    Formation of TOR to optimize existing external link mass

  • Link building

    Attracting additional targeted traffic from popular themed websites

  • SEO during the development phase

    We improve the TOR for the development of the website in order to consider the recommendations of search engines during the development phase