SEO promotion
What is SEO? Features and benefits
SEO SEO (Search Engine Optimization) are actions aimed at improving the position of the website in the search engine results in terms of selling queries. The ultimate goal of search engine optimization is to attract as many targeted visitors as possible and convert them into the customers of the business promoted. SEO is one of the most cost-effective online marketing tools. But today a set of tools and techniques to attract potential buyers of goods and services is chosen more often.
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Low cost
In the early stage of SEO, the cost of one visitor may be comparable to the cost of a visitor in contextual advertising, but over time this price falls and becomes much lower.
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High conversion
Many people have heard and know that search engine traffic is more motivated, it is converted into buyers much better than, for example, traffic from contextual ads. Simply put, from 100 visitors coming from a search engine 20 will become buyers, and as for the contextual advertising channel, only 10 will become buyers.
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Extended coverage
When promoting any pages for specific queries, there are often related LF keywords, which attract traffic to the website. This phenomenon is called the “long tail”. These related queries can be specified only once, but there may be thousands of them or even more.
How do we promote websites?
Technical basis
First, we set up all technical aspects to make the website work quickly, reliably and correctly in terms of search engines: we remove code errors, set up the necessary redirects, add a site map, optimize the speed of operation, etc.
Semantic database
We form the semantic kernel, distribute queries on web pages, add all the necessary meta tags, select the best names of the menu items in terms of SEO, rewrite the NC file taking the keywords into account, and write useful texts.
Optimal structure
If you want to improve your site`s navigation, you need to explore the structure of categories and sub-categories properly. For example, the site is dedicated to the sale of cottage equipment and there is a new sub-category, i.e. “Fuel briquettes”. It would be illogical to put it in the category “Equipment”, but it is correct to make it a separate menu item or put it in the category “Ignition equipment”.
Relevant content
In order to promote your website to the top, you need to give the most complete answer to the user`s query, thus, the search engine will perceive our site as a relevant one. Often, good texts are not enough, so you need to use a wider range of rich content to attract the attention of visitors and decide his or her issue in full as soon as possible.
Usability testing
We remove all interface errors that hinder conversion. For example, when ordering on the site, there may be a lot of extra fields to fill that scares the user. Or the button to select the method of payment is barely visible, etc. That is you can bring a lot of visitors to the site, but they will not be converted into buyers, if you do not remove usability problems.
Regular analytics
The analysis of the main metrics of the site. In order to ensure the correct choice of promotion strategy, we regularly analyze the site statistics, i.e. how many visitors become buyers, the percentage of failures of promoted pages, statistics of sales funnel, etc. If we reveal some features of visitor behavior or errors on the site, we correct the process of promotion or strategy at all.
Cases
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Quantity of visitors (2016)103кJan.126кFeb.162кMar.179кApr.165кMay159кJun.175кJul.177кAug.219кSep.205кOct.204кNov.190кDec.Online shop auto-tuning Clubturbo.ruROI=178%
Region Russia
Category Auto parts for tuning
Period 11 months
Positions in search Y G тюнинг ваз 10 5 купить турбину на ваз 1 1 сцепление на приору цена 5 2 турбо кит на ваз 1 1 подрамник на ваз 2109 2 1 
Traffic growth146%- Sales growth161%
- Failures-50%
- ROI178%
- Economy20%
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Quantity of visitors (2016)614Jan.988Feb.1820Mar.2156Apr.1917May1765Jun.1241Jul.1410Aug.1398Sep.1595Oct.1550Nov.1811Dec.The site of the SCS mounting services Ism.ruROI=144%
Region Moscow
Category Mounting of SCS and LAN
Period 12 months
Positions in search Y G монтаж слаботочных систем 1 1 слаботочные системы 2 10 монтаж скс 5 3 виды слаботочных систем 2 1 монтаж компьютерных сетей 1 1 - Traffic growth209%
- Sales growth192%
- Failures-26%
- ROI144%
- Economy27%
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Quantity of visitors (2016)8,6кJan.10,8кFeb.10,9кMar.13,2кApr.13,2кMay14,4кJun.16кJul.16кAug.17,1кSep.17,3кOct.16,9кNov.13,1кDec.Sale of plastic windows Fabokon.ruROI=164%
Region Moscow
Category Plastic windows
Period 8 months
Positions in search Y G окна пластиковые расчет стоимости онлайн 2 4 пластиковые окна размеры и цены калькулятор 4 5 калькулятор пластиковых окон онлайн 1 5 пластиковые окна рехау официальный сайт москва 6 6 стоимость пластиковых окон за м2 1 1 - Traffic growth159%
- Sales growth184%
- Failures-11%
- ROI164%
- Economy19%
Pay scheme
Service packages
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Monthly fee
The customer pays monthly fee – it is the most popular pay scheme
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Traffic payment
The customer pays for targeted visitors, who came to the site from search engines
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Hourly pay
The customer pays for a certain amount of work on the promotion of the website
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Separate budget
A fixed amount for agency services and separate payment for tools
Separate services
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Technical audit
Formation of a detailed list of recommendations on all technical aspects
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External link audit
Formation of TOR to optimize existing external link mass
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Link building
Attracting additional targeted traffic from popular themed websites
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SEO during the development phase
We improve the TOR for the development of the website in order to consider the recommendations of search engines during the development phase
